Pricing · 5 min read

Ex-showroom vs on-road price: where your money goes

The sticker price is never what you pay. Here is every line item that turns ex-showroom into on-road.

Ex-showroom vs on-road price: where your money goes

When a car is advertised, the figure quoted is almost always the ex-showroom price — the base cost of the vehicle including manufacturer margin and central taxes. It is the starting point, not the final bill.

On top of that sits road tax (or registration tax), a percentage levied by your state or region that varies widely and rises with the car's price. Then comes registration and number-plate charges, which are largely fixed administrative fees.

Advertisement

Insurance is the next big block. A comprehensive first-year policy is mandatory and scales with the car's value; you can influence it slightly by choosing add-ons carefully. Many dealers also add a handling or logistics charge — this one is often negotiable, so always ask for it to be itemised.

Add these together and the on-road price typically lands 10–15% above ex-showroom, sometimes more on expensive cars where percentage-based taxes bite harder. The practical takeaway: always budget using the on-road figure for your specific city, and ask the dealer for a written, line-by-line quote before you commit.

More guides